Tax credits and film incentives are offered by many states and countries to bring in business. For entertainment film
projects in California, the Hollywood Reporter has an article showing that 322 movie and TV productions have applied for $100 million in state tax credits. Out of the 322 applications only 28 will be picked for the funding lottery.
Variety is reporting today on a
trend worth watching. It turns out that online buying of video is a big competition and Netflix has out done iTunes. According to Variety this research was done by IHS. The money spent on physical DVD discs is dropping by 11% average per year and being replaced with streaming services.
One thing that is clear is that online services are being used for promotion and social media as advertising is showing success. Lionsgate's release of, The Hunger Games, was promoted
mostly via social media.
Hunger Games has pulled in $450 million worldwide. If you can find a way to build a direct connection to your target audience and your film you can increase awareness. Lionsgate's senior vice president of digital marketing, Danielle DePalm credits another for the great success their social media campaign. Their social manager, Jessica Frank, is credited with having, "..a personal connection with the fan base."
The latest news on this from,
Market Watch shows that social media marketing for exhibit programs has gone up by an impressive 90%. The survey was conducted by
Exhibitor Magazine. Also included in the survey are, event marketing, up 36%, and general marketing, up 67%. The point made by Market Watch is that, ".. fewer marketers are proactively setting measurable objectives to track the success or failure of their online efforts."
~ Sheila House is an Emmy winning producer living in Southern California. She is currently earning an MS in Entertainment Business at Full Sail University.
Variety is reporting today on a trend worth watching. It turns out that online buying of video is a big competition and Netflix has out done iTunes. According to Variety this research was done by IHS. The money spent on physical DVD discs is dropping by 11% average per year and being replaced with streaming services.
One thing that is clear is that online services are being used for promotion and social media as advertising is showing success. Lionsgate's release of, The Hunger Games, was promoted mostly via social media.
Hunger Games has pulled in $450 million worldwide. If you can find a way to build a direct connection to your target audience and your film you can increase awareness. Lionsgate's senior vice president of digital marketing, Danielle DePalm credits another for the great success their social media campaign. Their social manager, Jessica Frank, is credited with having, "..a personal connection with the fan base."
The latest news on this from, Market Watch shows that social media marketing for exhibit programs has gone up by an impressive 90%. The survey was conducted by Exhibitor Magazine. Also included in the survey are, event marketing, up 36%, and general marketing, up 67%. The point made by Market Watch is that, ".. fewer marketers are proactively setting measurable objectives to track the success or failure of their online efforts."
~ Sheila House is an Emmy winning producer living in Southern California. She is currently earning an MS in Entertainment Business at Full Sail University.
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